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Product information specification

Use this specification to format your product data for Merchant Eye programs, such as Shopping ads, complimentary product listings, and Buy on Google. Submitting your production information to Google in the correct format is important for creating successful ads and free listings for your products. Google uses this data to brand sure that it'southward matched to the correct queries.

Before you begin

If y'all're new to Merchant Center, get started with the onboarding guide.

Other requirements to proceed in mind

Additional production information specifications

Definitions

• Product. Word that describes the bodily product that your potential customers would exist searching for on Google.
• Detail. Word that describes a product once it's been added to your product data, either in a text feed, XML feed, or API. For example, an item is 1 line in your text feed.
• Variant. Word that describes a product that comes in unlike variations. For example, a shirt that comes in unlike sizes has size variants.

Quick reference

Click the name of an attribute to view full details, including more information about the minimum requirements, all-time practices, and examples.

Bones product data

The product information y'all submit using these attributes is our foundation for creating successful ads and complimentary listings for your products. Make sure everything yous submit is of the quality you lot'd show to a customer.

Attribute	Format	Minimum requirements at a glance
ID [id]	Required Your production'southward unique identifier Case A2B4 Syntax Max fifty characters Schema.org property Product.sku	Utilise a unique value for each product. Apply the product's SKU where possible. The ID value does non need to be a product identifier, like an MPN, though it tin be if your SKU for the production matches the MPN. Keep the ID the same when updating your data Apply just valid unicode characters. Avoid invalid characters like command, function, or private area characters Use the same ID for the same product - beyond countries or languages
Championship [championship]	Required Your product's name Example Mens Pique Polo Shirt Syntax Max 150 characters Schema.org property Product.name	Accurately describe your product and match the title from your landing page Don't include promotional text like "free shipping," all upper-case letter letters, or gimmicky foreign characters For variants Include a distinguishing characteristic such every bit colour or size For mobile devices Include "with contract" if sold with a contract For the United States, include "with payment plan" if sold in installments For Russia For books and other information products, include the age rating at the offset of the title
Clarification [description]	Required Your production's clarification Example Fabricated from 100% organic cotton, this classic ruby-red men's polo has a slim fit and signature logo embroidered on the left chest. Machine wash cold; imported. Syntax Max 5000 characters Schema.org property Product.description	Accurately draw your production and match the description from your landing page Don't include promotional text like "complimentary aircraft," all majuscule letters, or gimmicky foreign characters Include just information virtually the product. Don't include links to your store, sales information, details most competitors, other products, or accessories Use formatting (for example, line breaks, lists, or italics) to format your clarification
Link [link]	Required Your product's landing folio Example http://​www.case.​com/​asp​/sp.asp?cat=​12&id=1030 Schema.org holding Offer.​url	Utilize your verified domain proper name Offset with http or https Apply an encoded URL that complies with RFC 2396 or RFC 1738. For case, a comma would exist represented as "%2C" Don't link to an interstitial page unless legally required
Image link [image_link]	Required The URL of your production'south principal image Instance http:// www.example.com/image1.jpg Schema.org property Product.image	For the image URL: Link to the main image of your product Get-go with http or https Utilise an encoded URL that complies with RFC 2396 or RFC 1738. For example, a comma would exist represented as "%2C" Make sure the URL tin can be crawled by Google (robots.txt configuration assuasive Googlebot and Googlebot-image) For the image: Accurately display the production y'all're selling Utilize an accustomed format: JPEG (.jpg/.jpeg), WebP (.webp), PNG (.png), non-blithe GIF (.gif), BMP (.bmp), and TIFF (.tif/.tiff) For not-apparel products, use an prototype of at to the lowest degree 100 10 100 pixels For apparel products, utilize an image of at to the lowest degree 250 x 250 pixels Don't submit an prototype larger than 64 megapixels or a file larger than 16MB Don't scale up an image or submit a thumbnail Don't include promotional text, watermarks, or borders Don't submit a placeholder or a generic image Exceptions: In Hardware (632) or Vehicles & Parts (888) categories, illustrations are accepted. In any paint category, single color images are immune
Additional paradigm link [additional_image_link]	Optional The URL of an additional image for your product Instance http://www.example.com/image1.jpg Syntax Max 2000 characters	Meet the requirements for the image link [image_​link] attribute with these exceptions: The image can include production staging and testify the product in utilise Graphics or illustrations tin can be included Submit up to ten additional production images by including this attribute multiple times
Mobile link [mobile_link]	Optional Your production's mobile-optimized landing folio when you have a different URL for mobile and desktop traffic Case http://world wide web.m.example.com/asp/ sp.asp?true cat=12 id=1030 Syntax Max 2000 alphanumeric characters	Encounter the requirements for the link [link] attribute

Toll & availability

These attributes ascertain the price and availability for your products. This information is shown to potential customers in your ads and free listings. If your products' prices and availability alter oftentimes, keep in mind that you'll demand to let Google know about all the updates to be able to testify your products. Check out these tips for keeping your product information fresh.

Aspect	Format	Minimum requirements at a glance
Availability [availability]	Required Your product's availability Example in_stock Supported values In stock [in_stock] Out of stock [out_of_stock] Preorder [preorder] Backorder [backorder] Schema.org property Offering.availability	Accurately submit the product'due south availability and friction match the availability from your landing folio and checkout pages. Provide the availability date [availability_date] aspect (with a value up to 1 twelvemonth in the hereafter) if the availability is ready to preorder or backorder
Availability appointment [availability_date]	Required if production availability is set to preorder or backorder The appointment a preordered or backordered product becomes bachelor for delivery Example (For UTC+1) 2016-02-24T11:07+0100 Syntax Max 25 alphanumeric characters ISO 8601 YYYY-MM-DDThh:mm [+hhmm] YYYY-MM-DDThh:mmZ Schema.org property Offer.availabilityStarts	Utilise this aspect if your product'due south availability is set to preorder or backorder. Provide a value up to i year in the futurity. The availability date should besides be added to the product's landing page and exist clear to your customers (for example, "May 6, 2023"). If an exact date can't be provided, you tin utilise an estimated date (for case, "May 2023").
Cost of appurtenances sold [cost_of_goods_sold]	Optional The costs associated with the sale of a particular product as defined by the accounting convention you set. These costs may include material, labor, freight, or other overhead expenses. By submitting the COGS for your products, yous gain insights nigh other metrics, such as your gross margin and the amount of revenue generated by your ads and free listings. Instance 23.00 USD Syntax ISO 4217 codes Apply '.' rather than ',' to signal a decimal point Numeric
Expiration date [expiration_date]	Optional The date that your product should cease showing Example (For UTC+ane) 2016-07-11T11:07+0100 Syntax Max 25 alphanumeric characters ISO 8601 YYYY-MM-DDThh:mm [+hhmm] YYYY-MM-DDThh:mmZ	Use a date less than 30 days in the future
Price [price]	Required Your product's toll Example 15.00 USD Syntax Numeric ISO 4217 Schema.org property Offer.​​priceSpecification	Accurately submit the product's price and currency, and match with the price from your landing page and at checkout Make sure that your landing page and the checkout pages include the cost in the currency of the country of sale prominently and in a place that's straightforward to find Ensure that the production can be purchased online for the submitted price Brand sure that whatever customer in the country of sale tin buy the product for the submitted price, and without paying for a membership Add any minimum order value in your shipping settings Don't submit a price of 0 (a price of 0 is immune for mobile devices sold with a contract) For products sold in bulk quantities, bundles, or multipacks Submit the total cost of the minimum purchasable quantity, parcel, or multipack For the U.s. and Canada Don't include tax in the price For all other countries Include value added tax (VAT) or Goods and Services Tax (GST) in the price For boosted options to submit toll-related information, see the following attributes: Unit pricing measure [unit_pricing_measure] Unit of measurement pricing base measure [unit_pricing_base_measure] Sale price [sale_price] Subscription price [subscription_cost] Installment [installment]
Sale price [sale_price]	Optional Your production's sale price Example 15.00 USD Syntax Numeric ISO 4217	See the requirements for the toll [price] aspect Submit this attribute (sale cost )in addition to the price [price] attribute set to the not-sale toll Accurately submit the product'southward auction price, and friction match the sale cost with your landing page and the checkout pages
Auction price effective date [sale_price_effective_date]	Optional The engagement range during which the auction price applies Example (For UTC+one) 2016-02-24T11:07+0100 / 2016-02-29T23:07+0100 Syntax Max 51 alphanumeric characters ISO 8601 YYYY-MM-DDThh:mm [+hhmm] YYYY-MM-DDThh:mmZ Carve up kickoff date and end date with /	Use together with the sale price [sale_price] attribute If you don't submit this attribute (sale price effective date), the sale price always applies Use a start date earlier the end date
Unit pricing measure out [unit_pricing_measure]	Optional (except when required by local laws or regulations) The measure and dimension of your product equally it is sold Example 1.5kg Syntax Numerical value + unit Supported units Weight: oz, lb, mg, chiliad, kg Volume United states imperial: floz, pt, qt, gal Volume metric: ml, cl, fifty, cbm Length: in, ft, yd, cm, g Expanse: sqft, sqm Per unit: ct	Use the measure or dimension of the production without packaging Use a positive number For variants Include the same value for detail group ID [item_group_id] and dissimilar values for unit pricing measure
Unit pricing base of operations measure out [unit_pricing_base_measure]	Optional (except when required by local laws or regulations) The product's base measure for pricing (for example, 100ml ways the price is calculated based on a 100ml units) Instance 100g Syntax Integer + unit Supported integers i, 10, 100, two, four, 8 Supported units Weight: oz, lb, mg, m, kg Volume United states imperial: floz, pt, qt, gal Volume metric: ml, cl, fifty, cbm Length: in, ft, yd, cm, one thousand Expanse: sqft, sqm Per unit of measurement: ct Additional supported metric integer + unit combinations 75cl, 750ml, 50kg, 1000kg	Optional when you submit the unit pricing measure out [unit_pricing_measure] attribute Use the aforementioned unit of measure for this attribute (unit pricing measure) and unit pricing base measure Proceed in mind that the price (or sale price, if active) is used to calculate the unit of measurement cost of the product. For example, if the toll [price] aspect is set to 3 USD , unit pricing measure out is 150ml, and unit of measurement pricing base of operations measure is set up to 100ml, and so the unit price is 2 USD / 100ml
Installment [installment]	Optional (A vailable in Latin America for all production categories and in sure other countries for showing wireless products and services only) Details of an installment payment plan Case 6,50 BRL SyntaxThis attribute uses 2 sub-attributes: Months [months] (Required) Integer, the number of installments the buyer has to pay. Amount [corporeality] (Required) ISO 4217, the amount the heir-apparent has to pay per month	Friction match the installment option that's visible on your landing page Don't require a loyalty card For Latin America, make sure the cost [toll] attribute is the total price when paid in full up-front and utilize the installment [installment] attribute to indicate an alternative payment option using installments. For other countries, use the toll attribute (equally low as 0) as the upwardly-front payment (including any device down payment and activation fees), and the installment attribute for boosted monthly installment payments.
Subscription toll [subscription_cost]	Optional (Available in certain countries for showing wireless products and services only) Details a monthly or annual payment programme that bundles a communications service contract with a wireless product Example calendar month:12:35.00USD Syntax This aspect uses 3 sub-attributes: Flow [period] (Required) The duration of a unmarried subscription menstruation. This sub-aspect uses the following supported values: Month [month] Yr [twelvemonth] Period length [period_length] (Required) Integer, the number of subscription periods (months or years) that the buyer must pay. Corporeality [amount] (Required) ISO 4217, the amount the buyer must pay per month. When displaying this amount, Google may round up to the nearest whole unit of local currency to salvage space. The provided value must still exactly match the amount as shown on your site.	Submit the cost [price] attribute with the total corporeality due at checkout (including down payment and activation fee). Match the communications payment plan that you display on your landing page. The plan must be easy to find on the landing page.
Loyalty points [loyalty_points]	Optional (Available for Japan only) The number and type of loyalty points a client receives when buying a product Example Programme A, 100, 1.5 Syntax This aspect uses 3 sub-attributes: Loyalty point value [points_​value] (Required) Number of points earned for the product Loyalty points program name [name] (Optional) Name of the loyalty points program, 12 full-width characters or 24 roman characters Ratio [ratio] (Optional) Number, the ratio of a betoken when converted to currency	Merely submit loyalty points with a specific monetary value

Product category

Yous can use these attributes to organize your advertizing campaigns in Google Ads and to override Google's automatic product categorization in specific cases.

Attribute	Format	Minimum requirements at a glance
Google production category [google_product_category]	Optional Google-defined product category for your product Example Apparel & Accessories > Clothing > Outerwear > Coats & Jackets or 371 Syntax Value from the Google product taxonomy The numerical category ID, or The full path of the category Supported values Google production taxonomy	Include only i category Include the most relevant category Include either the total path of the category or the numerical category ID, but not both. It is recommended to employ the category ID. Include a specific category for certain products: Alcoholic beverages must be submitted with i of these categories: Food, Beverages & Tobacco > Beverages > Alcoholic Beverages (ID: 499676), or any of its subcategories Arts & Entertainment > Hobbies & Creative Arts > Homebrewing & Winemaking Supplies (ID: 577), or any of its subcategories Mobile devices sold with contract must be submitted as Electronics > Communications > Telephony > Mobile Phones (ID: 267) for phones or Electronics > Computers > Tablet Computers (ID: 4745) for tablets Gift Cards must be submitted as Arts & Entertainment > Party & Celebration > Gift Giving > Gift Cards & Certificates (ID:53)
Product type [product_type]	Optional Product category that you define for your product Example Home > Women > Dresses > Maxi Dresses Syntax Max 750 alphanumeric character	Include the full category. For example, include Home > Women > Dresses > Maxi Dresses instead of just Dresses Only the first product type value will be used to organize bidding and reporting in Google Ads Shopping campaigns

Product identifiers

These attributes are used to provide product identifiers that ascertain the products you're selling in the global marketplace. Google uses production identifiers to understand what you're selling. When nosotros understand what y'all're selling, we can help heave the operation of your ads and complimentary listings by adding valuable details nigh the product and serving it in a more relevant manner to customers. Learn more than nigh production identifiers.

Attribute	Format	Minimum requirements at a glance
Brand [brand]	Required (For all new products, except movies, books, and musical recording brands) Optional for all other products Your product's make name Case Google Syntax Max lxx characters Schema.org property Production.brand	Provide the brand name of the product by and large recognized by consumers Providing the correct make for a product volition ensure the best user experience and result in the best performance. Merely provide your own brand name as the make if you manufacture the production or if your product falls into a generic brand category. For instance, you could submit your own make name equally the brand if you lot sell private-label products or customized jewelry. For products that truly do not take a brand (for case, a vintage wearing apparel without a characterization, generic electronics accessories, etc.) go out this field empty. Don't submit values such every bit "Northward/A", "Generic", "No brand", or "Does not be". For compatible products: Submit the GTIN and brand from the manufacturer who actually built the compatible product Don't provide the Original Equipment Manufacturer (OEM) brand to signal that your production is compatible with or a replica of the OEM brand'due south product
GTIN [gtin]	Required (For all products with a known GTIN to enable full offer performance) Optional (strongly recommended) for all other products Your product's Global Trade Item Number (GTIN) Example 3234567890126 Syntax Max fifty numeric characters (max 14 per value - added spaces and dashes are ignored) Supported values UPC (in Northward America / GTIN-12) 12-digit number like 323456789012 viii-digit UPC-E codes should exist converted to 12-digit codes EAN (in Europe / GTIN-13) 13-digit number like 3001234567892 JAN (in Japan / GTIN-13) 8 or xiii-digit number similar 49123456 or 4901234567894 ISBN (for books) 10 or xiii-digit number like 1455582344 or 978-1455582341. If you have both, only include the 13-digit number. ISBN-10 are deprecated and should be converted to ISBN-xiii ITF-14 (for multipacks / GTIN-14) 14-digit number like 10856435001702 Schema.org belongings Production.isbn Product.gtin8 Product.gtin12 Production.gtin13 Production.gtin14	Exclude dashes and spaces Submit just valid GTINs as defined in the official GS1 validation guide, which includes these requirements: The checksum digit is nowadays and correct The GTIN is non restricted (GS1 prefix ranges 02, 04, 2) The GTIN is not a coupon (GS1 prefix ranges 98 - 99) Providing the correct GTIN for a production will ensure the best user experience and consequence in the best functioning. Only provide a GTIN if you're sure it is correct. When in doubt don't provide this attribute (for example, do not approximate or make up a value). If you submit a product with an wrong GTIN value, your product will be disapproved. For compatible products: Submit the GTIN and brand from the manufacturer who actually built the compatible product Don't provide the Original Equipment Manufacturer (OEM) brand to indicate that your production is uniform with or a replica of the OEM make's product For multipacks: Utilize the product identifiers that relates to the multipack For bundles: Use the product identifiers for the main product in the bundle If yous offer customization, engraving, or other personalization of a product that'south been assigned a GTIN by the manufacturer: Submit the GTIN and employ the parcel [is_​bundle] attribute to allow Google know that the production includes customization
MPN [mpn]	Required (Only if your production does not take a manufacturer assigned GTIN) Optional for all other products Your product'southward Manufacturer Part Number (mpn) Example GO12345OOGLE Syntax Max 70 alphanumeric characters Schema.org property Product.mpn	Only submit MPNs assigned by a manufacturer Utilize the most specific MPN possible. For example, different colors of a product should take different MPNs. Providing the correct MPN for a product (when required) will ensure the all-time user experience and result in the all-time performance. Only provide an MPN if y'all're sure it's correct. When in doubtfulness don't provide this attribute (for case, don't guess or brand up a value). If you submit a product with an incorrect MPN value, your product will be disapproved.
Identifier exists [identifier_exists]	Optional Apply to betoken whether or not the unique product identifiers (UPIs) GTIN, MPN, and brand are available for your production. Example no Supported values Aye [yes] Product identifiers are assigned to the new product by the manufacturer No [no] Product lacks a brand, GTIN, or MPN (encounter requirements to the right). If fix to no, nonetheless provide the UPIs you accept.	If y'all don't submit the attribute, the default value is yeah Your production'due south category type determines which unique product identifiers (GTIN, MPN, brand) are required. Submit the identifier exists attribute and set the value to no if: Your product is a media detail and the GTIN is unavailable (Annotation: ISBN and SBN codes are accustomed as GTINs Your product is an apparel (habiliment) item and the brand is unavailable In all other categories, your product doesn't have a GTIN, or a combination of MPN and brand If a production does accept unique production identifiers, don't submit this aspect with a value of "no" or the production may be disapproved.

Detailed product clarification

These attributes are used to submit particular production characteristics that users commonly search for. The attributes can help yous control how your products show when you lot show products that accept variants. These attributes are also used to aid potential customers filter past attributes when searching for products on Google. Learn more than most how to submit variants.

Attribute	Format	Minimum requirements at a glance
Condition [condition]	Required if your production is used or refurbished Optional for new products The condition of your product at time of auction Case new Supported values New [new] Brand new, original, unopened packaging Refurbished [refurbished] Professionally restored to working order, comes with a warranty, may or may not have the original packaging Used [used] Previously used, original packaging opened or missing Schema.org property Offer.​itemCondition
Adult [adult]	Required (If a product contains adult content) Signal a product includes sexually suggestive content Instance yes Supported values Aye [yes] No [no]	Set up the value of this aspect to yep if this individual product contains nudity or sexually suggestive content. If you lot don't submit the attribute, the default value is no. Acquire about the adult-oriented content policy If your website is mostly focused on an adult audition and contains adult-oriented content with or without nudity, navigate to your Merchant Centre business relationship, click on the tool icon to open the "Tools and settings" card, then select Shopping ads setup. Expand the "Adult content" panel, and bank check the box abreast "My website primarily contains adult-oriented content (for instance, erotic lingerie) as defined by Google's Policy." If you lot bank check the box, you don't demand to submit the adult [adult] attribute for private products.
Multipack [multipack]	Required (For multipack products in Australia, Brazil, Czechia, France, Frg, Italy, Japan, Netherlands, Spain, Switzerland, the UK and the US) Required for enhanced free listings on Google if you've created a multipack Optional for all other products and countries of sale The number of identical products sold inside a merchant-defined multipack Example vi Syntax Integer	Submit this attribute if you defined a custom group of identical products and are selling them as a single unit of sale. For example, you're selling half-dozen confined of soap together Submit the number of products in your multipack. If you don't submit the attribute, the default value is 0 If the product'south manufacturer assembled the multipack instead of you lot, don't submit this attribute
Packet [is_bundle]	Required (For bundles in Commonwealth of australia, Brazil, Czechia, France, Germany, Italy, Japan, Netherlands, Spain, Switzerland, the Uk and the Us) Required for enhanced free listings on Google if you've created a bundle containing a main production Optional for all other products and countries of auction Indicates a product is a merchant-defined custom group of different products featuring one primary product Instance yes Supported values Yes [yep] No [no]	Submit yeah if y'all're selling a custom parcel of dissimilar products that yous created, and the parcel includes a main product. For example, a camera combined with a lens and purse. If yous don't submit the attribute, the default value is no Don't use this aspect for bundles without a clear primary product. For instance, a gift handbasket containing cheese and crackers
Free energy efficiency grade [energy_efficiency_class]	Optional (except when required by local law or regulations) Your production's free energy label Instance A+ Supported values A+++ A++ A+ A B C D E F Chiliad	Include the legally required free energy label To be used in combination with minimum energy efficiency class [min_energy_​​efficiency_​​class] and maximum free energy efficiency class [max_energy_efficiency_class] to create an energy efficiency label, for case, A+ (A+++ to G).
Minimum energy efficiency course [min_energy_efficiency_class]	Optional (except when required past local laws or regulations) Available for Eu & CH simply Your product'southward free energy label Case A+++ Supported values A+++ A++ A B C D E F G	Include the legally required energy label To be used in combination with energy efficiency form [energy_​​efficiency_class] and maximum energy efficiency class [max_energy_efficiency_class] to create an energy efficiency label, for example, A+ (A+++ to D).
Maximum energy efficiency class [max_energy_efficiency_class]	Optional (except when required by local laws or regulations) Available for European union & CH only Your product's energy label Example D Supported values A+++ A++ A B C D E F Yard	Include the legally required free energy label To exist used in combination with energy_​​efficiency_​​class and min_energy_efficiency_class to create an free energy efficiency label, for instance, A+ (A+++ to D).
Historic period group [age_group]	Required (For all apparel products that are targeted to people in Brazil, France, Germany, Japan, the U.k., and the US besides as all products with assigned age groups) Required for enhanced gratis listings for all Apparel & Accessories (ID: 166) products Optional for all other products and countries of sale The demographic for which your product is intended Example infant Supported values Newborn [newborn] 0-3 months onetime Infant [infant] 3-12 months old Toddler [toddler] 1-v years old Kids [kids] v-thirteen years old Adult [adult] Teens or older Schema.org property Product.​audience.​suggestedMinAge Product.​audience.​suggestedMaxAge	Include one value per product For variants Include the same value for item group ID [item_​group_​id] and different values for historic period grouping
Color [color]	Required (For all apparel products in feeds that are targeted to Brazil, France, Federal republic of germany, Japan, the Uk, and the Us also equally all products available in different colors) Required for enhanced free listings for all Apparel & Accessories (ID: 166) products Optional for all other products and countries of sale Your product's color(s) Case Blackness Syntax Max 100 alphanumeric characters (max twoscore characters per colour) Schema.org property Production.color	Don't apply a number such as "0", "2", or "4" Don't use characters that aren't alphanumeric such as "#fff000" Don't use only 1 alphabetic character such as R (For Chinese, Japanese, or Korean languages, yous tin include a single character such as 红) Don't reference the product or image such as "see image" Don't combine several color names into 1 give-and-take, such as "RedPinkBlue". Instead, separate them with a /, such as "Ruby-red/Pinkish/Blue". Don't utilise a value that isn't a colour, such as "multicolor", "various", "diversity", "men's", "women's", or "N/A". If your production features multiple colors, listing the principal color first. For variants Include the same value for particular group ID [item_​group_​id] and unlike values for color [color]
Gender [gender]	Required (Required for all apparel items in feeds that are targeted to people in Brazil, France, Frg, Nippon, the UK, and the US as well as all gender-specific products) Required for enhanced free listings for all Google Apparel & Accessories (ID:166) products Optional for all other products and countries of auction The gender for which your product is intended Example Unisex Supported values Male person [male person] Female [female person] Unisex [unisex] Schema.org property Product.​audience.​suggested​Gender	For some Clothes & Accessories (ID:166) categories like Shoelaces (ID:1856), this attribute is recommended instead of required since these categories aren't dependent on gender For variants Include the aforementioned value for item grouping ID [item_​group_​id] and dissimilar values for gender
Material [fabric]	Required (if relevant for distinguishing different products in a set of variants) Optional for all other products Your product'due south textile or material Example leather Syntax Max 200 characters Schema.org holding Product.fabric	To indicate multiple materials for a single product (non variants), add a primary cloth, followed by up to two secondary materials, separated by a /. For example, instead of "CottonPolyesterElastane", use "cotton/polyester/elastane" For variants Include the aforementioned value for the item group ID [item_​group_​id] attribute and unlike values for the material attribute
Blueprint [pattern]	Required (if relevant for distinguishing different products in a fix of variants) Optional for all other products Your product'due south design or graphic print Example striped polka dot paisley Syntax Max 100 characters Schema.org belongings Product.pattern	For variants Include the same value for the item group ID [item_​group_​id] attribute and different values for the pattern attribute
Size [size]	Required (Required for all dress products in Apparel & Accessories > Wearable (ID: 1604 ) and Apparel & Accessories > Shoes (ID: 187 ) product categories targeted to people in Brazil, France, Federal republic of germany, Japan, the UK, and the United states as well as all products available in different sizes) Required for enhanced free listings for all Apparel & Accessories > Clothing (ID:1604) and Dress & Accessories > Shoes (ID:187) products. Optional for all other products and countries of auction Your product'due south size Example Twoscore Syntax Max 100 characters Schema.org property Product.size	For variants: Include with the aforementioned value for item group ID [item_​group_​id] and dissimilar values for size [size] If sizes contain multiple dimensions, condense them into i value. For example, "16/34 Tall" for neck size 16 inches, sleeve length 34 inches, and "Tall" fit If your item is 1 size fits all or one size fits most, you can use one_size, Bone, one_size fits_all, OSFA, one_size_fits_most, or OSFM For merchant-defined multipack products, submit the multipack quantity using the multipack [multipack] attribute. Do non submit the multipack quantity under the size attribute
Size type [size_type]	Optional (Available for apparel products only) Your apparel production'southward cut Instance maternity Supported values Regular [regular] Petite [petite] Maternity [maternity] Big [big] Tall [tall] Plus [plus]	Submit upwards to 2 values If yous don't submit the attribute, the default value is regular
Size system [size_system]	Optional (Available for apparel products only) The country of the size arrangement used by your production Example US Supported values Usa UK European union DE FR JP CN It BR MEX AU	If you don't submit the attribute, the default value is your country of sale
Item group ID [item_group_id]	Required (Brazil, France, Frg, Japan, the United Kingdom, and the United states if the product is a variant) Required for enhanced free listings for all production variants Optional for all other products and countries of sale ID for a grouping of products that come up in dissimilar versions (variants) Example AB12345 Syntax Max 50 alphanumeric characters Schema.org belongings Production.​inProductGroupWithID	Utilize a unique value for each group of variants. Use the parent SKU where possible Keep the value the same when updating your product data Apply only valid unicode characters Apply an particular group ID for a set of products that differ by ane or more than of these attributes: Color [colour] Size [size] Blueprint [pattern] Material [fabric] Age grouping [age_group] Gender [gender] Include the same attributes for each production in the item group. For example, if a product varies past size and color, submit size [size] and color [color] for every product that share the same value for item grouping ID [item_​group_​id] If your products differ past pattern elements that aren't represented past the attributes to a higher place, don't use detail group ID
Product length [product_length]	Optional Your production's length Instance twenty in Syntax Number + unit Supported values one-3000 Decimal values are supported Supported units ​​cm in	Include as many of the production measurement attributes equally possible. Use the same unit of measurement for each product dimension aspect (including product length, width, and height). Otherwise, the data won't be displayed.
Product width [product_width]	Optional Your product's width Example 20 in Syntax Number + unit Supported values 1-3000 Decimal values are supported Supported units ​​cm in	Include as many of the product measurement attributes as possible. Use the same unit of measurement for each production dimension aspect (including production lengths, width, and tiptop). Otherwise, the information won't exist displayed.
Product top [product_height]	Optional Your product's height Example twenty in Syntax Number + unit Supported values i-3000 Decimal values are supported Supported units ​​cm in	Include every bit many of the product measurement attributes as possible. Employ the same unit of measurement for each product dimension attribute (including product lengths, width, and height). Otherwise, the information won't be displayed.
Product weight [product_weight]	Optional Your production's weight Example 3.5 lb Syntax Number + unit Supported values 0-2000 Decimal values are supported Supported units ​​lb oz one thousand kg	Employ the actual assembled product weight for this attribute. If your product comes in multiple pieces, for example, as part of a bundle, use the complete weight of all the pieces in the listing.
Product detail [product_detail]	Optional Technical specifications or additional details of your production Example General:Product Type:Digital thespian Syntax This attribute uses three sub-attributes: Department proper name [section_name]: Max 140 characters Aspect proper name [attribute_name]: Max 140 characters Attribute value [attribute_value]: Max 1000 characters	Don't add together information covered in other attributes, all capital letters, gimmicky foreign characters, promotion text, or list keywords or search terms Don't add together information such as price, sale price, sale dates, shipping, delivery appointment, other fourth dimension-related information, or your company'due south name Only provide an attribute proper noun and value when the value is confirmed. For example, provide "Vegetarian=False" if a nutrient product is not vegetarian, and not just because False is the default value for Boolean attributes is imitation.
Production highlight [product_highlight]	Optional The most relevant highlights of your products Example Supports thousands of apps, including Netflix, YouTube, and HBO Max Syntax Max 150 characters	Employ between ii and x product highlights Describe simply the product itself Don't list keywords or search terms Don't include promotional text, all capital letter letters, or gimmicky foreign characters

Shopping campaigns and other configurations

These attributes are used to control how your production information is used when yous create advert campaigns in Google Ads.

Attribute	Format	Minimum requirements at a glance
Ads redirect [ads_redirect]	Optional A URL used to specify additional parameters for your production folio. Customers will exist sent to this URL rather than the value that yous submit for the link [link] or mobile link [mobile_link] attributes Example http://www.example.com/production.html Syntax Max 2000 characters	Submit the same registered domain equally for the link [link]attribute (and the mobile link [mobile_link]attribute, if present). Valid registered domains include "example.com", "m-case.com", "case.co.uk", "example.com.ai", and "bar.tokyo.jp". URLs submitted with invalid domains, such equally "example.zz" or "example.comic", volition non be accepted. For more details on valid registered domains, encounter ads redirect.
Custom label 0-iv [custom_label_0-4]	Optional Label that you assign to a product to aid organize behest and reporting in Shopping campaigns Example Seasonal Clearance Vacation Auction Cost range Syntax Max 100 characters	Utilise a value that you'll recognize in your Shopping entrada. The value won't be shown to customers who see your ads and free listings. Submit up to 5 custom labels per production by including this attribute multiple times: custom_label_0 custom_label_1 custom_label_2 custom_label_3 custom_label_4 Apply only i,000 unique values for each custom characterization beyond your Merchant Center account
Promotion ID [promotion_id]	Optional (Required for promotions in Australia, France, Germany, India, the UK and the US) An identifier that allows you lot to lucifer products to promotions Example ABC123 Syntax Max 50 characters	Use a unique and case sensitive ID without spaces or symbols (for example, %, !) To map specific promotions to specific products, submit the same promotion ID in your product data and promotion data Submit up to ten promotion IDs for one product by including this attribute multiple times

Destinations

These attributes tin can exist used to control the dissimilar locations where your content tin can announced. For example, you could utilize this attribute if yous desire a production to announced in a dynamic remarketing campaign, simply not in a Shopping ads campaign.

Aspect	Format	Minimum requirements at a glance
Excluded destination [excluded_destination]	Optional A setting that you can utilise to exclude a product from participating in a specific type of advertisement campaign Instance Shopping_ads Supported values Shopping_ads Buy_on_Google_listings Display_ads Local_inventory_ads Free_listings Free_local_listings
Included destination [included_destination]	Optional A setting that you lot tin can employ to include a product in a specific type of advertizement campaign Example Shopping_ads Supported values Shopping_ads Buy_on_Google_listings Display_ads Local_inventory_ads Free_listings Free_local_listings
Excluded countries for Shopping ads [shopping_ads_excluded_country]	Optional A setting that allows you to exclude countries where your products are advertised on Shopping ads. Only available for Shopping ads Example DE Syntax 2 characters. Must be an ISO_3166-1_alpha-2 country code.
Suspension [pause]	Optional A setting you can use to pause and quickly reactivate a product for all ads (including Shopping ads, Display ads, and local inventory ads). A product can be paused for upwards to 14 days. If a production is paused for more than 14 days it will be disapproved. To re-approve, remove the aspect. Example ads Supported values ads

Shipping

These attributes can exist used together with the account shipping settings to help you provide accurate aircraft costs and speeds. Customers rely on these shipping costs and speeds to aid them brand choices well-nigh what to buy, so information technology's important to take the fourth dimension to submit quality shipping information. Learn how to prepare business relationship shipping settings

Aspect	Format	Minimum requirements at a glance
Aircraft [shipping]	Optional Shipping costs are required for Shopping ads for products with the post-obit countries of auction: Commonwealth of australia, Austria, Belgium, Canada, Czechia, French republic, Germany, Ireland, State of israel, Italy, the netherlands, Poland, South korea, Kingdom of spain, Switzerland, the UK, and the US Shipping costs are required for gratis listings for all products in all countries of sale You may too be required to provide aircraft costs based on local laws or regulations. Optional (to specify additional countries your product ships to or destinations where shipping costs are not required) Not available for Purchase on Google listings Your product's shipping cost, aircraft speeds, and the locations your production ships to. Supported prices 0–1000 USD (cheque for other currencies) Example US:CA:Overnight:16.00 USD:1:1:2:3 Syntax This aspect uses the following sub-attributes: Country [state] (Required) ISO 3166 country code Region [region](Optional) Postal code [postal_code](Optional) Location ID [location_id] (Optional) Location group name [location_group_name] (Optional) Service [service] (Optional) Service class or shipping speed Toll [toll] (Optional) Fixed aircraft toll, including VAT if required Minimum handling time [min_handling_time] and maximum treatment fourth dimension [max_handling_time] (Optional) To specify handling time Minimum transit time [min_transit_time] and maximum transit time [max_transit_time] (Optional) To specify transit fourth dimension	Use this setting when shipping costs for your product are non divers in your Merchant Heart account or when you need to override shipping costs or speeds defined in your Merchant Eye account.
Aircraft label [shipping_label]	Optional Label that you assign to a product to assistance assign right aircraft costs in Merchant Middle account settings Example perishable Syntax Max 100 characters	Apply a value that you'll recognize in your business relationship aircraft settings. The value won't be shown to customers. Examples: Sameday Oversize But FedEx
Aircraft weight [shipping_weight]	Optional (Required for carrier-calculated rates, a table based on weight, or a dominion based on weight in your business relationship shipping settings) The weight of the product used to summate the shipping price Supported weights 0–2000 lbs for regal 0–chiliad kgs for metric Example 3 kg Syntax Number + unit Supported units lb oz k kg	Submit this value if y'all prepare upward business relationship shipping settings for carrier-calculated rates or weight-based shipping services
Shipping length [shipping_length]	Optional (Required for carrier-calculated rates in your business relationship shipping settings) The length of the product used to calculate the shipping cost by dimensional weight Example twenty in Syntax Number + unit Supported values ane - 150 for inches 1 - 400 for cm Supported units in cm	Submit this value if you set up account shipping settings for carrier-calculated rates If you don't provide shipping dimension attributes while using carrier-calculated rates, Google won't be able to calculate rates based on the dimensional weight of the product. If that'due south the instance, we'll merely calculate the rates based on the value you provided in the shipping weight [shipping_weight] attribute If y'all submit this attribute, submit all aircraft dimension attributes: Shipping length [shipping_length] Shipping width [shipping_width] Shipping height [shipping_height] Utilise the same unit for all shipping dimension attributes that apply to a single product Keep in mind that Google doesn't automatically calculate additional shipping cost for oversized products. If your package would exist considered large or oversized by your carrier, you should either use the shipping [aircraft] attribute to set shipping cost for an individual product or use the aircraft label [shipping_label] attribute with account aircraft settings to set the price
Shipping width [shipping_width]	Optional (Required for carrier-calculated rates in your business relationship shipping settings) The width of the product used to calculate the shipping cost by dimensional weight Instance xx in Syntax Number + unit of measurement Supported values ane - 150 for inches 1 - 400 for cm Supported units in cm	Meet the requirements for the shipping length [shipping_​length] attribute
Shipping height [shipping_height]	Optional (Required for carrier-calculated rates in your account shipping settings) The acme of the product used to calculate the shipping cost past dimensional weight Example 20 in Syntax Number + unit Supported values ane - 150 for inches 1 - 400 for cm Supported units in cm	Come across the requirements for the shipping length [shipping_​length] attribute
Ships from country [ships_from_country]	Optional A setting that allows you to provide the country from which your product will typically ship. Example DE Syntax 2 characters. Must exist an ISO_3166-1_alpha-ii land code.	Provide only the state from which yous typically ship this product
Transit time characterization [transit_time_label]	Optional Label that y'all assign to a product to help assign different transit times in Merchant Middle account settings. Case From Seattle Syntax Max 100 characters	Use a value that you'll recognize in your business relationship shipping settings. The value won't exist shown to customers. Examples: Domestic dog food From Seattle Heavy package
Maximum handling time [max_handling_time]	Optional The longest corporeality of time between when an order is placed for a product and when the product ships. Instance 3 Syntax Integer, greater than or equal to 0	Submit this attribute if you want to brandish the overall time information technology takes for a product to arrive at its destination Submit the number of business days (as configured in Merchant Centre) For products ready to be shipped the same day, submit 0 For submitting a fourth dimension range submit maximum handling time [max_handling_time] in combination with minimum handling time [min_handling_time]
Minimum handling fourth dimension [min_handling_time]	Optional The shortest corporeality of time between when an guild is placed for a product and when the product ships. Case one Syntax Integer, greater than or equal to 0	Run across the requirements for the maximum handling time [max_handling_time] aspect

Attribute	Format	Minimum requirements at a glance
Taxation [tax]	Required (Bachelor for the US simply) Your product'due south sales tax rate in percent Example U.s.a.:CA:5.00:y Syntax This attribute uses four sub-attributes: Rate [rate] (required) Tax charge per unit equally a percentage Land [state] (optional) ISO 3166 country lawmaking Region [region] or postal code [postal_​code] or location ID [location_​id] (optional) Aircraft tax [tax_​send] (optional) Specify if y'all charge revenue enhancement on shipping. Supported values: yes or no	Use this setting but to override the business relationship tax settings for an private product. We recommend that y'all submit tax information for all your products using the account settings in Merchant Center For the Us and Canada Don't include taxation in the toll [ price ] aspect. For the US but, include the tax in the tax aspect if you need to override your business relationship settings For all other countries Include value added revenue enhancement (VAT) or Appurtenances and Services Tax (GST) in the toll attribute and exercise non utilize the revenue enhancement attribute
Taxation category [tax_category]	Optional(Recommended for custom tax rates at the account level) A category that classifies your product by specific tax rules Example Apparel Syntax Max 100 characters	Use this attribute if you have products that accept a specific tax rate. Category labels in your product information must match the labels you enter in the Categories section in Merchant Center.

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Source: https://support.google.com/merchants/answer/7052112?hl=en

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